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Fallon Expected to Win Lee in Europe CHICAGO--The Lee Apparel Co. is expected to announce this week that Fallon McElligott, Minneapolis, has won its estimated $30 million European advertising account. The win would give the agency its first account outside the U.S. and is expected to hasten its plans to open a London office [Adweek, March 30]. Other contenders in the review are incumbent Grey Advertising; Duckworth Finn Grubb Waters; and Abbott, Mead Vickers/BBDO, all in London. Agency and company officials declined to comment. Adweek Asia Makes Its Debut NEW YORK--The publication formerly known as Asian Advertising and Marketing has been renamed Adweek Asia as of the April 10 issue. BPI Communications owns the controlling interest in the publication. Published every two weeks, Adweek Asia serves the Pan-Asian advertising, media and marketing communities. It also transmits an email newsletter, Adweek Asia e-news, on alternating weeks. Leslie Burt and Rhonda Palmer remain publisher and editor, respectively. Leap Stock Rises on Heavy Trading CHICAGO--The Leap Group's stock more than doubled its share price during two days of heavy trading last week. Leap, parent company of The Leap Partnership ad agency, closed the week at $4.25 per share after hovering for several months around $1.50 on barely discernible trading. Volume on Thursday approached 2.5 million shares. A company representative said management knew of no reason for the increase. Leap in March announced a net income of 1 cent per share for the fourth quarter of its 1997 fiscal year, following a net loss of 22 cents per share the previous quarter. McCracken Adds 2 New Accounts CHICAGO--McCracken Brooks, Minneapolis, was named promotional agency of record for News Corp.'s TV Guide, and was also named agency of record for Washington Mutual, a Seattle-based financial institution. Billings were not announced. Chicago Tribune Consolidates Account CHICAGO--The Chicago Tribune consolidated its estimated $3 million account with Keroff & Rosenberg Advertising here, which has handled creative and strategic assignments. The agency picks up media planning and buying from Hal Riney & Partners/Heartland, Chicago. GM Hires Richer; Ryan Joins DMB&B DETROIT--Mark-Hans Richer has joined General Motors' Chevrolet division as truck advertising manager. Richer most recently was Latin America director on the McDonald's account at DDB Needham Chicago. Meanwhile, Neal Ryan joined D'Arcy Masius Benton & Bowles, Troy, Mich., the national agency for GM's Pontiac brand, as brand marketing partner for the Pontiac Grand Prix. Ryan had been an account director at Foote, Cone & Belding, Chicago.

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