Hotline

– Weinhard Brings Back Riney
NEW YORK–Miller Brewing is giving iconic beer brand Henry Weinhard its first significant support since 1997, bringing back adman Hal Riney and its earlier positioning as “the West’s first premium beer.” Radio and outdoor ads via Publicis & Hal Riney, San Francisco, put a humorous spin on Western iconography. Observers said billings could exceed $2 million in the brand’s Northwest bastion.
– Mitsubishi Taps Dealers for More Support
DETROIT–Newer members of the Mitsubishi Motor Sales of America dealer associations will double their contribution to regional ad spending in 2000 under a deal worked out with the factory.