Hotline

– Geico Names Lopez Negrete Hispanic Agency
DALLAS–Insurance provider Geico has retained Lopez Negrete Communications as its first Hispanic agency to mount a $3-5 million national advertising campaign. The selection followed a review process, which included capabilities presentations and test projects. “We are indeed very proud and excited to have been selected as Geico’s first Hispanic agency,” said LNC president Alex Lopez. “It’s a significant piece of business–and I love their personality. They have a light-hearted approach so unlike the rest of the industry; it should really appeal to Hispanics.”