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A Ropes Leaves Ford for Dot.com
DETROIT–David Ropes, director of corporate advertising and the integrated marketing group at Ford Motor Co., is leaving to become executive vice president of business development at Zuniversity.com, a one-stop shopping site for university students. Ropes was one of the first outsiders hired to help lead Ford’s transformation from a traditional manufacturer to a consumer service company, and was considered a key architect of many of its recent consumer-friendly moves.

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