Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bayless/Cronin Set to Win Red Hat
ATLANTA–Red Hat Inc., a developer of Linux-based operating system software and services, is on the verge of naming Bayless/Cronin the winner of its estimated
$20 million advertising account, said sources. The Durham, N.C., company has been on a quiet national search since late summer, but a source familiar with the client said Red Hat chief marketing director Tom Butta had settled on the Atlanta agency. Neither Butta nor agency principals Tim Bayless or Jerry Cronin returned calls by press time.
Black & Decker Puts Arnold on Notice
BOSTON–Black & Decker has called a review for the
$2-3 million account of its DeWalt Power Tools division, handled for several years by Arnold Communications in McLean, Va.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in