Think Breaks CarsDirect Campaign
LOS ANGELES--Think New Ideas launches a national $20 million campaign today for Internet car buying service CarsDirect.com. The effort includes print, radio, outdoor and, for the first time, TV ads. The Culver City, Calif., company quotes prices and sells new vehicles online. The tagline is, "America's No. 1 way to buy cars online." The L.A. shop won the account in June after a review [Adweek, June 28].
Lowe Lands ZDNet Account
SAN FRANCISCO--Lowe & Partners, San Francisco, has been hired by ZDNet to handle its ad account. A campaign is due to break before the end of the year. The budget for the next 18 months is $25 million. ZDNet aims to counter rival Cnet's $100 million ad campaign, which has been running for over a month. ZDNet's ads will run extensively in its print and online properties, and in other online media, said company officials.
Saatchi S.F. Breaks First Effort for Alibris
LOS ANGELES--Alibris.com, an online seller of hard-to-find books, is breaking a print campaign in national newspapers, including The New York Times, The Wall Street Journal and the International Herald-Tribune. Saatchi & Saatchi's San Francisco office created six ads, which show the covers of rare books. The tag is: "Books you thought you'd never find." Billings are estimated in the $5-7 million range.
Former Bates CD Butt to Join Y&R
LOS ANGELES--Former Bates USA West creative director Richard Butt is expected to take a high-level creative post at Young & Rubicam, New York, sources said. Butt, who led the $160 million Hyundai account at Bates, Irvine, Calif., before leaving in April, will work primarily on the $135 million global Colgate-Palmolive account, sources said. The agencies declined comment. Butt lands at Y&R at a time when chief creative officer and co-president Jim Ferguson is flattening the hierarchy of his department [Adweek, Oct. 18].
DirecTV Signs Drew Carey as Spokesman
LOS ANGELES--TV personality Drew Carey has signed on as spokesperson for satellite TV provider DirecTV. Carey will star in a national ad campaign and promotion for the 1999 holiday season. Two TV spots, created by Campbell-Ewald/West, Los Angeles, break on national, cable and syndicated television on Nov. 4. Print ads will run in national consumer and sports publications. Annual billings are approximately $150 million.
Baskin-Robbins, Deutsch Split
LOS ANGELES--Baskin-Robbins and Deutsch/LA have mutually agreed to split after a two-year relationship. The parting was amicable, according to executives with the Marina del Rey, Calif., agency. The Allied-Domecq unit, based in Glendale, Calif., will not be looking for another agency. Deutsch won the $18 million account two years ago after a review [Adweek, Nov. 10, 1997].