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ShirleyBarr Scoops Up Ice Cream Account
DALLAS–ShirleyBarr will handle a statewide media promotional blitz in Texas for Dreyer’s Dreamery, the first “super-premium” ice cream brand from Dreyer’s Grand Ice Cream. The upscale category will include flavors like “Chilly Chili,” a combination of vanilla ice cream with a molƒ fudge swirl and spicy nuts, and “Chocolattƒ Truffle Explosion.” ShirleyBarr, located in Houston, previously handled the launch of Dreyer’s products when the Oakland, Calif., ice cream maker entered the Texas marketplace in 1994.
Concrete Pipe Group Picks Gempel Creative
DALLAS–The American Concrete Pipe Association has hired Gempel Creative to design its next advertising campaign.
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