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Saatchi Is Poised to Land Celebrity
NEW YORK–Saatchi & Saatchi has emerged as the front-runner for Celebrity Cruises’ estimated $35 million advertising account, sources said. The New York agency was asked to provide more information late last week, while other shops (Miami’s WestWayne and Bozell and Ogilvy & Mather, both of New York) learned that they were no longer in contention, sources said. At press time, however, Saatchi had not been told that it had won the business.

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