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Delta Considers Media Review
CHICAGO–Delta Air Lines is considering a change of its media buyer, currently Zenith Media in New York, sources said. Starcom Worldwide, the media arm of the recently named lead agency for Delta’s $100 million account, Leo Burnett, and Western Media Initiative in Atlanta could be considered, sources said. No meetings have been scheduled, sources said. Agencies declined comment; the Atlanta client did not return calls.
Saatchi on Board With Celebrity?
NEW YORK–Saatchi & Saatchi awaited word on Celebrity Cruises’ $35 million account late last week, after providing additional information to the client.