Richards Group Makes Jenny Craig Cut
LOS ANGELES--Jenny Craig, La Jolla, Calif., has trimmed the field for its $40 million account to five agencies, a media buying service and incumbents Suissa Miller Advertising and Western International Media, both Los Angeles. Other contenders are: The Richards Group, Dallas; BBDO West and D'Arcy Masius Benton & Bowles, both Los Angeles, Team One Advertising, El Segundo, Calif.; WongDoody, Santa Monica, Calif. and Seattle; and media buying firm ICG/Carat here. Client executives will visit those shops over the next two weeks. A final decision is expected by mid-August. Bob Wolf Partners & Co., Los Angeles, is the consultant.
Bromley, Aguilar Releases 8 Employees
DALLAS--Bromley, Aguilar & Associates, San Antonio, confirmed last week that it laid off eight staffers, including buying director Virginia Corbett and media research manager Dan Kelenske. Agency president and chief creative officer Al Aguilar said the cutbacks were part of an effort to streamline media and realign other departments. He said the personnel downsizing was not tied to an account loss or reduction in client spending. Bromley, Aguilar posted $122 million in 1997 billings and has 138 employees.
Landsafe Eliminates 4 Dallas Agencies
DALLAS--Countrywide subsidiary Landsafe has cut four of six agencies from contention for its $2 million account, sources said. No longer competing for the Plano, Texas, business are Dallas shops Coffee/Black Advertising, HartyCom, KWGC Advertising & Design and the former Evans Advertising (now part of Publicis here). The remaining contenders are Levenson & Hill and The Focus Agency, both Dallas, according to sources.
Focus2 Lands Creative Account of id Software
DALLAS--Mesquite, Texas-based id Software has awarded its creative account to focus2 here. Agency president Shawn Freeman said his company was selected after a review of undisclosed shops. Pyro, Dallas, was the incumbent. Media buying is handled in-house through id distributor Activision, Freeman said. Focus2's initial assignments include developing print advertising for Quake II Mission Pack: Ground Control. Billings were undisclosed.
Fogarty Launches Houston Cellular Campaign
DALLAS--Fogarty Klein & Partners, Houston, launched a campaign last week for Houston Cellular. The effort includes a 30-second television spot and supporting radio, newspaper and outdoor. The ads promote the company's offer of no roaming charges in Texas and 300 minutes of service for $45 a month.
For the Record
TV spots in four test markets promoting the All-Star Jockey Championship at Lone Star Park, Grand Prairie, Texas, were produced by The Richards Group [Adweek, June 8].