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Phillips Shops Gasoline Branding Project
DALLAS–Phillips 66 Co., Bartlesville, Okla., is reviewing six undisclosed shops in Chicago, Dallas and possibly elsewhere for an advertising initiative that would plug its gasoline brand and reinforce its corporate image. Ron Stanley, director of corporate advertising for Phillips, confirmed the search last week but declined to elaborate. DDB Needham, Dallas, is lead agency for Phillips and is being considered, along with other contenders, Stanley said.
Lucero, Square One Bow Miller Hispanic Ads
CHICAGO–Fallon McElligott, Minneapolis, launched the second year of the “Dick” campaign for Miller Lite with three new 60-second spots during the Super Bowl pre-game program.