Lahey Checks Out 3 Finalists
BOSTON--A trio of shops with medical expertise have emerged in the review for the ad account of the Lahey Hitchcock Clinic. They are: Lehman Millet and Wallwork Curry, both in Boston, and Leonard/Monahan in Providence, R.I., said an official from Boston-based Pile and Co., the management consulting firm conducting the review. Billings are estimated in the $1.5 million range. The Burlington, Mass., medical center most recently worked with Allen & Gerritsen in Watertown, Mass.
PS&K Links With Media First
BOSTON--Pagano Schenck & Kay has announced an alliance with its broadcast buying partner of three years, Media First International, New York. Media First will send to PS&K a media executive to whom the media staff at the Boston shop will report, said PS&K president Woody Kay. Media director Deb Zucher, hired in June, left PS&K to pursue other opportunities, Kay said.
Reebok Adopts New Positioning Lines
BOSTON--Reebok International next month will release a branding campaign with two new slogans created by Heater Advertising in Boston, "Reebok is the future" and "Anything is possible." Reebok chairman Paul Fireman said last week the Stoughton, Mass., maker of footwear will focus on products first and athletes second.
GMC Interacts With SIG
BOSTON--Strategic Interactive Group has been named interactive agency of record by General Motors Corp.'s GMC brand without a review. The account was handled by McCann-Erickson Worldwide in Troy, Mich. Strategic Interactive Group is a division of direct marketing firm Bronner Slosberg Humphrey in Boston.
Teligent Dials Up 6 Contenders
BOSTON--Telecommunications company Teligent, Vienna, Va., has selected the following six agencies to bid for its $5-10 million account: Hill, Holliday, Connors, Cosmopulos and Holland Mark Martin Edmund, both Boston; W.B. Doner & Co., Baltimore; and Hampel/Stefanides, Warwick Baker O'Neill and Kirshenbaum Bond & Partners, all New York.
IDG Breaks Corporate Image Effort
BOSTON--International Data Group last week launched a new print and interactive campaign with the tagline, "Answers for the information age." Diamond, Morgan, Northend, Albers in Palo Alto, Calif., created the ads, which broke in the Boston-based client's Computerworld, InfoWorld and Network World magazines.
Onward and Upward
BOSTON--Michael Campbell has been appointed vice president, director of sponsorship and promotions at WellsPark Group in Newton, Mass. In the newly created post, Campbell will create national promotions and sponsorships for the company's 30 malls . . . Timothy Montgomery has been named publisher of Boston Magazine, succeeding Alan Klein, who left in August.
He was promoted from director of field promotions