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Long Haymes Carr Breaks Hanes AdsATLANTA--NBC sportscaster Ahmad Rashad and ESPN's Roy Firestone appear in two of three TV spots introducing Hanes' Michael Jordan Collection of underwear. Long Haymes Carr in Winston-Salem, N.C., developed the campaign, which breaks today on cable TV networks including ESPN and MTV. Rashad and Firestone are shown wearing suit jackets and no pants, revealing their Michael Jordan boxers. A third spot compares Jordan to several designers including "Calvin," who "can't crossover dribble." Jordan appears on screen to ask, "So why are you wearing their underwear?" Separately, LHC client R.J. Reynolds Tobacco Co. filed a complaint Nov. 13 in U.S. District Court against blues musician Bo Diddley, according to court documents. In August Diddley threatened to sue RJR over an LHC Winston cigarette print ad, which Diddley said evoked his image. Per court documents, RJR denied the ad's photo resembled Diddley but pulled the ad "under threat of litigation." In the recent complaint, RJR asked the court to prevent Diddley from receiving damages.PSINet in Play; Arnold Will DefendWASHINGTON, D.C.--PSINet in Herndon, Va., has put its $3-4 million account in review, client officials confirmed last week. Incumbent Arnold Communications, McLean, Va., will participate in the review.People en Espa„ol Chooses Bravo GroupATLANTA--People en Espa„ol magazine ended its search for a Hispanic agency last week by choosing The Bravo Group, a unit of New York's Young & Rubicam, which handles People magazine. CreatAbility and del Rivero Messianu, both in Coral Gables, Fla., also contended for the account.Kaufman Gets Treasury BusinessATLANTA--Henry J. Kaufman & Associates in Washington, D.C., has won a $9 million-plus advertising contract from the Department of the Treasury's Financial Management Service. Kaufman will develop a public education campaign for the Electronic Funds Transfer '99 program. Review RoundupATLANTA--The National Basketball Association's Miami Heat is seeking an agency, sources said, to replace Crispin Porter & Bogusky, which resigned the account. Client officials could not be reached at press time. . .The Virginia Department of Transportation invited three shops to make presentations in mid-December. Incumbent Siddall, Matus & Coughter, Richmond, Va.; Laughlin, Marinaccio & Owens, Arlington, Va.; and Hambright, Calcagno & Downing, Virginia Beach, Va. will vie for the $540,000 account.For the RecordCooperTools is a client of Merrell/Chisolm, located in Raleigh, N.C.

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