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Shoney’s Reduces Review to Final 4
ATLANTA: The list of shops in the running for the $26 million Shoney’s Restaurants business is down to incumbent Bernstein-Rein, Kansas City, Mo.; Long Haymes Carr, Winston-Salem, N.C.; McKinney & Silver, Raleigh, N.C.; and Partners & Shevack, New York. All four will make final presentations Dec. 3 at the client’s headquarters in Nashville, Tenn. Eisner & Associates in Baltimore was cut from the review.
People en Espa-ol Rates Hispanic Agencies
ATLANTA: The Spanish-language edition of People magazine, People en Espa-ol, has met with undisclosed Hispanic specialty agencies in South Florida and New York regarding its consumer and trade image-building account, sources said.
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