Doner Wins Mazda; Ford May Be Shaky
CHICAGO: A creative presentation rich in emotion and music helped W.B. Doner & Co., Southfield, Mich., win Mazda North American Operations' $240 million account, according to sources. Ogilvy & Mather's Los Angeles and New York offices and GSD&M, Austin, Texas, were the other finalists for the account, resigned by Foote, Cone & Belding in Santa Ana, Calif. The Ford Motor Media unit of J. Walter Thompson, Detroit, will continue to handle national media buying for Mazda. Sources said Doner faces a difficult time keeping its seven regional Ford dealer association accounts; the agency said it will meet with Ford dealers and hopes to be able to maintain that business alongside Mazda. Doner's Ford dealer business is worth $80-100 million. Doner may open a service office in the Santa Ana offices of FCB, which plans to relocate to new office space.
TN, FCB Taking Taco Bell Media, Field Marketing
LOS ANGELES: Taco Bell Corp. is expected to announce this week the selection of Foote, Cone & Belding to handle its field marketing advertising account, according to sources. FCB's Santa Ana, Calif., office will head up the estimated $80 million business. In addition, the Irvine, Calif.-based fast-food chain is also expected to move all its local and national media buying and planning, estimated at $100 million, to Chicago-based TN Media. The Costa Mesa, Calif., office of Bozell Worldwide had previously handled media duties as well as a majority of field marketing for the client.
El Pollo Loco Puts Account in Review
LOS ANGELES: Quick-serve chicken chain El Pollo Loco has placed its advertising account in review after Foote, Cone & Belding here resigned the business, according to sources. The Irvine, Calif.-based restaurant chain's billings are estimated at $10 million. The client could not be reached for comment at press time.
MoneyGram Moves Account From DMB&B
NEW YORK: MoneyGram Payment Systems has named MacNamara, Stewart, Saperstein in New York agency of record. MoneyGram spent more than $4 million in the first seven months of 1997, according to Competitive Media Reporting. The account was previously handled by D'Arcy Masius Benton & Bowles in Los Angeles.
Saatchi Creates Teams; Hires in Toyota Group
LOS ANGELES: Saatchi & Saatchi Pacific, Torrance, Calif., has created three new account management teams--Car, Truck and Integrated Marketing--for the Toyota account group. Marianne Bess, formerly of Team One Advertising in El Segundo, Calif., has been named management director on Toyota in the Brand and Truck division. Bill Gordon of Saatchi has been appointed to lead the Car group as account director. Mark Bilfield heads the Integrated Marketing unit.