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2 Shops Join SBC Media Contenders
DALLAS–Leo Burnett, Chicago, and DDB Needham’s Optimum Media, New York, last week were pegged by sources as new contenders for the combined media buying accounts of SBC Communications’ Southwestern Bell and Pacific Bell. The account, which insiders estimate at $200 million, is likely to be awarded next month. Other previously identified shops still believed to be in contention include GSD&M, Austin, Texas, which handles creative for SBC’s wireless and Yellow Pages business, and TBS Media Management, New York, the incumbent on Pac Bell media.