WELLS WINS GEORGIA-PACIFIC BUSINESS
ATLANTA-Wells BDDP in New York has been awarded ad responsibility for the consumer products division of Georgia-Pacific. A client official confirmed the win, but provided no additional details. Georgia-Pacific spent $10 million in 1996 advertising such brands as Angel Soft bath tissue and Coronet paper products, according to Competitive Media Reporting. Sources said G-P's ad budget for next year, however, could be as high as $25 million. BBDO South, Atlanta, also pitched the business.
ALAMO RENT A CAR IS DOWN TO 4 AGENCIES
ATLANTA-The field of agencies pitching the $20 million Alamo Rent A Car account has been narrowed to four, sources said. They are: McCann-Erickson, Atlanta; DDB Needham, Dallas; and Lowe & Partners/SMS and Foote, Cone & Belding, both New York. Client officials in Fort Lauderdale, Fla. did not return phone calls.
BAY NETWORKS TAPS HILL, HOLLIDAY AND WESTERN
BOSTON-Hill, Holliday, Connors, Cosmopulos and Western International Media, both in Boston, emerged victorious last week in separate reviews held by Bay Networks. Hill, Holliday was awarded creative duties on the Santa Clara, Calif., company's ad account. Hanft Byrne Raboy Abrams & Partners and Mezzina/Brown, both New York, were finalists. Long Haymes Carr in Winston-Salem, N.C., and Amazon Advertising in San Francisco made creative presentations but were not among the finalists, said review consultant Mike Marsak. Western picked up media chores. Overall billings on the business are estimated at $10-12 million.
ATLANTA-Palmer Ranch, a 10,000-acre residential community in Sarasota County, Fla., enlisted Clarke Advertising & Public Relations, Sarasota, which estimated billings at $1 million-plus. Next month Clarke will break a TV, print and radio campaign, themed "Palmer Ranch. This good. This close." . . . Tweed Advertising of Fort Myers, Fla., was hired to promote the eight-year expansion of Shell Point Village near Florida's Sanibel Island, one of the five largest "life-care" facilities in the U.S., according to the agency. The shop created the tagline, "Secure your tomorrows today" and is developing direct-response TV, print, direct mail and promotions for a late November launch. . . Atlanta Internet Bank shifted its account to K2 Design in New York from Atlanta's Folio Z, the on-line facility's inaugural agency, which won the $1.5 million account last fall [Adweek, Oct. 21, 1996].
FOR THE RECORD
For AutoNation USA's Hispanic campaign from del Rivero Messianu in Coral Gables, Fla., agency credits should have included creative director and copywriter Francisco Olavarrieta and art director Priscilla Cortizas [Adweek, Oct. 13].