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WELLS WINS GEORGIA-PACIFIC BUSINESS
ATLANTA-Wells BDDP in New York has been awarded ad responsibility for the consumer products division of Georgia-Pacific. A client official confirmed the win, but provided no additional details. Georgia-Pacific spent $10 million in 1996 advertising such brands as Angel Soft bath tissue and Coronet paper products, according to Competitive Media Reporting. Sources said G-P’s ad budget for next year, however, could be as high as $25 million. BBDO South, Atlanta, also pitched the business.
ALAMO RENT A CAR IS DOWN TO 4 AGENCIES
ATLANTA-The field of agencies pitching the $20 million Alamo Rent A Car account has been narrowed to four, sources said.
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