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O'Neal Among 7 Singing for Anthem
BOSTON-Anthen Blue Cross/Blue Shield has contacted seven shops about its $10-12 million account. The Indianapolis, Ind.-based insurer's three-round review will start with O'Neal & Prelle, Hartford,Conn.; Bates Midwest, Indianapolis; HMS Partners, Columbus, Ohio; Northlich Stolley LaWarre and Sive/Young & Rubicam, both in Cincinnati; Ogilvy & Mather, Chicago; and Wyse Advertising in Cleveland. HMS is the incumbent forAnthem Midwest. O'Neal has handled Anthem Connecticut. Jay Blumberg, client director of corporate brand management, said there was no New Hampshire incumbent when the review began. Barradas Yeaton & Wold of Portsmouth, N.H., had worked with the state's Blue Cross and Blue Shield before an Anthem buyout in October. The insurer now covers seven states.
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SheClicks.com Caters to Women
BOSTON-SheClicks.com, a site designed to help women get the most out of the Internet, has gone online. SheClicks, which includes a guide to other Web sites
of interest to women, is the brainchild of Sarah Finnie Cabot, the former programming director for iVillage.com. Finnie Cabot has serves as president of the interactive division of KSV, a 35-person marketing firm in Burlington, Vt., which is backing SheClicks.com. KSV will launch a multimedia branding campaign in the first quarter using the tagline, "A woman's way to work the Web."
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3 Shops Remain in Labatt Sol Review
BOSTON-Mullen, Wenham, Mass., is out of the review for Labatt USA's $10 million Sol beer account, sources said. Bos, Toronto; Doe-Anderson, Louisville, Ky.; and McKinney & Silver, Raleigh, N.C. also are gone, leaving finalists Carmichael Lynch, Minneapolis, Kirshenbaum Bond & Partners and EPB Communications, both New York. Incumbent Amster Yard of New York has split with the the Norwalk, Conn., client. Labatt officials did not return calls.
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Roundup: NewsEdge Sold; Boches Retitled
BOSTON-RoweCom plans to acquire NewsEdge Corp. in a $227 million stock exchange. The Westwood, Mass.-based firm aims to provide clients with NewsEdge news through its knowledge management services. Burlington, Mass.-based NewsEdge subsidiary, Individual.com, a free personalized Internet news service, may be sold to an investor. It is unclear how the deal will affect agency relationships. Grey Advertising, New York, and
The Jelly, Winchester, Mass., handle ads and public relations, respectively, for Individual.com; Mullen, Wenham, Mass., is the public relations agency for NewsEdge; and McKay Communications, Boston, has RoweCom's ad account ... Edward Boches, previously Mullen executive creative director, has assumed the title of chief creative officer, replacing Paul Silverman in the Wenham, Mass., agency's top creative post ... The Interpublic Group of Cos. has acquired Washington, D.C., lobbying firm Barbour Griffith & Rogers, which will merge with IPG-owned Weber McGinn, an Arlington, Va., shop that is part of Cambridge, Mass.-based Weber Public Relations Worldwide. Barbour clients include Delta Air Lines and Microsoft Corp