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Bates, TBWA/C/D Invited to Pitch Discover Card
CHICAGO--Bates USA in New York and TBWA/Chiat/Day in Playa del Rey, Calif., have been invited to pitch Discover Card's $70 million account, sources said last
week. Incumbent DDB Needham Chicago is defending; Leo Burnett, Chicago, is also a contender for the Riverwoods, Ill.-based division of Morgan Stanley, Dean Witter & Co.'s business.
Brunswick Reviews Boat Business
CHICAGO--Brunswick Corp.'s Mercury Marine division in Fond du Lac, Wis., is talking to a handful of agencies about its $3-5 million account, sources said. Brunswick moved Mercury Marine to Fallon McElligott, Minneapolis, in February 1996. Fallon said it was not aware of any review of the account. Approximately 10 shops were initially contacted by Larry Weisberg, a consultant in Boulder, Colo.
FCB Considers Impact Restructuring
CHICAGO--Foote, Cone & Belding here is considering restructuring its Impact Communications Group unit, which encompasses direct and promotional marketing. Changes likely are related to FCB's ongoing negotiations to acquire $75 million direct shop CM Partners in Rolling Meadows, Ill. [Adweek, Nov. 23]. Sources said that deal is likely to close soon. FCB Chicago president Brian Williams said the office is evaluating ways to bolster its direct and promotions business, but declined to give details or a timetable.
American Standard Back With Carmichael
CHICAGO--Carmichael Lynch in Minneapolis has won back American Standard's $7 million U.S. plumbing products account after a short review that included incumbent The Richards Group in Dallas. The Piscataway, N.J.-based company had consolidated its account at Richards in March. Company officials could not be reached for comment on their reasons for the reversal.
TN Seeks Publicis Arbitration
CHICAGO--True North Communications said it has submitted its dispute over valuation of its 26.5 percent share of Publicis Communication to the London Court of International Arbitration. However, it said it would not file suit to block Publicis S.A. from absorbing the Publicis Communication unit, a move TN claims could result in its suffering a $30 million on-paper loss [Adweek, Nov. 30]. "Hopefully, this is the beginning of the last chapter of a very bad book: the tortured saga of True North and Publicis," TN chief executive officer Bruce Mason said in a statement.
McCann Tapped for HotJobs Super Bowl Ad
BOSTON--McCann-Erickson, Troy, Mich., will create a 30-second Super Bowl spot for HotJobs.com, a New York-based Internet job search service. The shop was recruited after a proposed spot for the client from Hill, Holliday, Connors, Cosmopulos was rejected by Fox Broadcasting as inappropriate.