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- TBWA/C/D Poised to Win $50 Mil. Travel Web Site Biz
CHICAGO--TBWA/Chiat/Day in New York is expected to land ad duties for a new travel Web site backed by United, Delta, Northwest and Continental airlines, sources said. Spending was pegged at $50 million. FCB Worldwide and J. Walter Thompson, both Chicago, were the other finalists. Officials at Boston Consulting, the site's management group, could not be reached.
- Shops Prepare for Compaq Meetings
NEW YORK--Incumbent DDB Worldwide and Grey Advertising, both New York, and Leo Burnett, Chicago, are preparing for an early March credentials meeting with Compaq Computer, sources said. The client's $300 million global account went into review two weeks ago [Adweek Online, Feb. 3]. D'Arcy Masius Benton & Bowles here was invited to pitch, but sister shop Burnett, which handles some Compaq work in China, will pitch instead.
- General Motors Wins Dealer Lawsuit
CHICAGO--General Motors won a court victory over Chicago-area dealers in a dispute over GM's revamped regional dealer advertising program. The ruling, which allows GM to retain control of $1 billion in regional ad dollars, is being appealed by dealers, but the litigants will probably settle out of court, sources said.
- Microsoft to Break Business Windows
NEW YORK--Microsoft will launch its Windows 2000 business-to-business campaign this week with print ads featuring user testimonials. The $100 million effort, via McCann-Erickson/A&L, San Francisco, will kick off Feb. 17 with a benefit concert in San Francisco. A $150 million consumer campaign is expected to follow within a few months.
- Land Rover Narrows to 5 Agencies
NEW YORK--Land Rover North America has cut the list of contenders vying for its $35 million account to five agencies, said Jim Selwa, vp, marketing at the Lanham, Md., company. From Feb. 16-21, the client will visit Hampel/Stefanides and Kirshenbaum Bond & Partners, both New York; Crispin Porter & Bogusky, Miami; GSD&M, Austin, Texas; and WestWayne, Atlanta. A decision is expected March 24.
- Leaseforce.com Searching for First Shop
NEW YORK--Leaseforce.com, a startup site offering business financing, is looking for its first agency. Diane Mayer, COO, said the company expects to spend $10 million on business-to-business ads this year. "We are a clicks and mortar business," said Mayer, "meaning we just don't survive on Web-based revenue; we deal with street revenue as well." The Parsippany, N.J., company has contacted Cliff Freeman and Partners and OgilvyOne, both New York, and Dugan Valva Contess, Morristown, N.J.
- Missouri Sues Benetton Over Death Row Ads
NEW YORK--The State of Missouri has sued Benetton for alleged misrepresentation in gaining access to four death-row inmates who appear in the company's latest ad campaign, "We, on Death Row." Benetton maintains it made clear that its interviews were for a photo essay. The ads feature inmates from prisons in Missouri, Kentucky, North Carolina and Nebraska. (Continued on page 42)