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Long Haymes Carr Makes Music for Hanes
ATLANTA–Long Haymes Carr updates its popular “Be You” campaign for Hanes today with three new television spots. The ads again depict a variety of vignettes shot in letterboxed style and underscored with popular period music. This time, Perry Como, Cheryl Lynn and Muddy Waters sing for socks, boxers and briefs, respectively, with Michael Jordan appearing in the latter spot. TV is supported by print, point-of-sale displays and back-to-school consumer promotions.

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