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Zenith Closer to Bringing In Third Investor NEW YORK--Zenith Media in London, co-owned by Saatchi & Saatchi PLC and Cordiant Communications Group, is in discussions with a number of companies as it seeks a third investor. Last week, sources identified True North Communications as one, but not the only, potential taker. Zenith chief executive John Perriss declined comment. TN could not be reached. P&G Taps Replacement for Simm NEW YORK--Procter & Gamble has named Rich Wilson vice president of media. Formerly vice president of advertising, Latin America, Wilson will replace Daryl Simm, who left to become chief executive officer of worldwide media operations at Omnicom Group and president of the holding company's Optimum Media Direction. Wilson will relocate from Caracas, Venezuela, to Cincinnati. He will not oversee programming as did Simms, however. That responsibility goes to senior vice president of advertising Bob Wehling. Gotham Selected by Telco, Financial Firm NEW YORK--TeleCorp has tapped Gotham here to handle advertising for its new account. Sources said billings are $8-10 million. Separately, Scudder Kemper Investments in Boston has awarded Gotham its $15-20 million corporate branding assignment. Account Activity St. James Associates, a consultancy in Northbrook, Ill., is contacting agencies about a $30-50 million, unidentified high tech account, sources said . . . Quaker State has eliminated Bozell Worldwide, New York, from the review for its $20 million creative account, sources said. The client is considering whether to hire the other finalist, Leagas Delaney in San Francisco, or to take the account in-house Bristol-Myers Squibb has awarded creative duties for its Aussie brand to The Kaplan Thaler Group, New York. Sources said the account is worth $15-20 million. The review included BMS roster shops WPP's The Intuition Group and Foote, Cone & Belding, both New York. Aussie had been handled by Webber Advertising in Eden Prairie, Minn. Lonestar Steakhouse & Saloon will hear pitches from additional agencies this week for its $8-10 million account. Sources said the Wichita, Kan.-based company was not satisfied with presentations from J. Walter Thompson, Chicago; Earle Palmer Brown, New York; and McCann- Erickson, Seattle. McCann is not continuing in the pitch; the status of the other agencies could not be determined Hill, Holliday, Connors, Cosmopulos and incumbent VSM are vying for the media buying portion of the $45 million Dunkin' Donuts account. Last week, Hill, Holliday beat New York-based Deutsch for the creative and media planning portions Rob Pellizzi, newly appointed vice president of marketing for Nick at Nite and TV Land, confirmed that the MTV Network divisions have contacted 10-15 agencies. Mad Dogs & Englishmen, New York, is the incumbent on the $8-9 million account and has been invited to participate. Media planning and buying chores, handled by Ammirati Puris Lintas, are not involved.

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