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Dairy Management Narrows Search to 4 Shops
CHICAGO–Dairy Management in Rosemont, Ill., has selected four agencies to compete for creative duties on its $29 million cheese account. Finalists DDB Needham and Euro RSCG Tatham, both Chicago; Goodby, Silverstein & Partners, San Francisco; and BBDO, New York, make presentations in May. DMI split with Leo Burnett earlier this year. Media is handled by
Bozell Worldwide, which also handles DMI’s fluid milk creative.
Leap Group Reports Net Loss
CHICAGO–The Leap Group here reported a net loss of $18.3
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