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TBWA\Chiat\Day Lands Grand Effie LOS ANGELES--TBWA\Chiat\Day, Playa del Rey, Calif., won the Grand Effie at the 2000 Effie Awards for its "Think different" campaign for Apple Computer. It was the second year in a row the agency has won the top honor, taking it in 1999 for its dogged work on the Taco Bell account. In all, 21 Effies were given to Western agencies. Other shops taking them home were: Bates USA West, Irvine, Calif., for Hyundai Motors; Goldberg Moser O'Neill, San Francisco, for Kia Motors of America; Goodby, Silverstein & Partners, San Francisco, for E*Trade; Grant, Scott & Hurley, San Francisco, for the San Francisco Chronicle; Kowloon Wholesale Seafood Co., Santa Monica, Calif., for Jack in the Box; McCann-Erickson, Seattle, for Drugstore.com; and Suissa Miller, Los Angeles, for Balance Bar. Sponsored by the New York American Marketing Association, the Effie Awards recognize the results of advertising campaigns and honor the most effective work in the nation. Red Hat Goes West to DSW LOS ANGELES--Red Hat, a developer of Linux-based operating system software, hired Salt Lake City-based Euro RSCG/DSW Partners as its new agency. A representative of the Durham, N.C.-based company said the budget will be at least $10 million annually, and could reach $50 million. The two other finalists were Donino, White & Partners, Atlanta, and The Martin Agency, Richmond, Va. Microsoft Fights Back in Ads REDMOND, WASH.--In newspaper ads Friday, Microsoft pledged to vigorously appeal U.S. District Judge Thomas Penfield Jackson's ruling that the company be split in two. New TV spots from McCann-Erickson/A&L, San Francisco, broke over the weekend, but make no mention of the antitrust battle. In them, Microsoft chairman Bill Gates speaks from a company conference room about forthcoming Microsoft products. Canzano Leaves Leap for JWT CHICAGO--J. Walter Thompson here has re-signed award-winning creative Matt Canzano as a group creative director. Canzano had been away from the Chicago shop for six years, during which time he worked as a creative director with The Leap Partnership both in Los Angeles and Chicago on clients including U.S. Robotics and Hardee's. At JWT, Canzano will lead the Princess Cruise Lines account and work on Miller Brewing. Tropicana Taps Orci for Hispanic Work LOS ANGELES--Tropicana Products selected La Agencia de Orci in Los Angeles to launch its first-ever Hispanic marketing campaign targeting markets including California, Florida and Puerto Rico. The fruit juice marketer is putting an estimated $2 million into the endeavor. Team One's Lexus Promotion Going Strong LOS ANGELES--The IS 300 Sufficiently Radical Contest launched by Team One Advertising, El Segundo, Calif., on behalf of Lexus has drawn more than 2,000 entries from participants who have created their own 30-second spots on the Lexus.com Web site in hopes of winning the grand prize: an IS 300. The finalists will be announced following the June 21 deadline.

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