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A No Nonsense: It’s Martin vs. McKinney
ATLANTA–No Nonsense panty hose is holding a review for its long dormant account, sources said. A $9 million fourth-quarter push is planned, with a subsequent annual budget of $15 million. The Martin Agency, Richmond, Va., and McKinney & Silver, Raleigh, N.C., remain in the review for the Greensboro, N.C.-based account, sources said. A decision is expected by March.
A Subway Narrows Creative Review to 5
NEW YORK–Following the naming of MediaCom here as winner of its $60 million media planning and buying review, Subway has narrowed its creative search to five shops, including The Martin Agency, sources said.
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