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Starcom Wins 2 Accounts: Sara Lee, Budget
CHICAGO–Sara Lee Corp. in Chicago moved its $80 million U.S. broadcast and print buying account to Leo Burnett’s Starcom media division, Chicago, the company said. The selection follows a review that included incumbent Ammirati Puris Lintas, New York, pitching with Western International Media, Los Angeles, and Optimum Media and MediaCom, both in New York, sources said. Separately, Budget Rent a Car, Lisle, Ill., selected Starcom to handle buying for its $40 million account.

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