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CME Snaps Up ValueVision
CHICAGO–Campbell Mithun Esty has been named agency of record for ValueVision International, the country’s third-largest home shopping network. The Minneapolis agency will develop a multimedia advertising campaign for the crosstown client as it rebrands itself SnapTV and SnapTV.com. Billings were estimated by sources at $10-15 million.
Y&R’s Hirschboeck Gets New Ford Role
LOS ANGELES–John Hirschboeck, former president of Young & Rubicam and general manager of the Lincoln Mercury account, this week assumes the new position of director of special projects and planning for all of Y&R’s Ford business worldwide.
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