Geile-Rexford Wins Health Partners
CHICAGO--Geile-Rexford Creative Associates in St. Louis beat out five other finalists for the estimated $2-3 million account of Health Partners, a St. Louis-based managed healthcare company serving central Missouri and southern Illinois. Ownership and management shifts at the client led to several changes, including the departure of incumbent Sturm Rosenberg King here, which did not participate in the review. The other finalists were Icon Marketing in Kansas City, Mo., and St. Louis shops The Hughes Group, Veritas, Kupper Parker Communications and Schupp Co.
Bozell, McDougall Near Deal
BOSTON--Bozell Worldwide may this week complete its pending acquisition of McDougall Associates in Peabody, Mass., fusing the 45-person business-to-business shop with Bozell Kamstra in Minneapolis, said agency president Dan McDougall. The shop, with billings of $48 million, will take the Bozell Kamstra name. Co-founders Dan and Mike McDougall will remain in charge of local operations, Dan McDougall said.
USPS Stamps Grouped at Draft
CHICAGO--The U.S. Postal Service in Washington, D.C., consolidated all advertising, direct and promotions duties for its stamp services programs with DraftWorldwide here. The account was previously split between DraftWorldwide and FCB Direct, New York. Billings for the consolidated account were not disclosed.
New Miller 'Blind Date' This Week
CHICAGO--TV spots break this week for this year's Miller Genuine Draft "Blind Date" promotion via Wieden & Kennedy, Portland, Ore. The event offers tickets to a July 24 concert by an unnamed big band in a small hall in Chicago and an early October date in London through radio and bar promotional contests. Radio and print ads also back the Blind Date. The bands are not announced until they take the stage.
Bates Exec Tapped to Head Sears Media
CHICAGO--Perianne Grignon joins Sears, Roebuck & Co. in Hoffman Estates, Ill., next month as director of media services. She had been executive vice president and director of media and new technologies at Bates North America, New York. She will report to David Selby, Sears' vice president for marketing services.
PCG Wins Lincoln-Mercury PR Bid
LOS ANGELES--Integrated marketing shop Pacific Communications Group has won public relations duties for Ford Motor Co.'s Lincoln-Mercury luxury division as the car maker makes its previously announced move from Detroit to Irvine, Calif., this summer. PCG beat out two other PR agencies for the assignment, said sources, including Burson-Marsteller, sister agency of Lincoln-Mercury ad agency Young & Rubicam. Billings for the assignment, previously handled in-house, are undisclosed.