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WestWayne, Initiative Win $120 Mil. Account
ATLANTA–The tandem of WestWayne and Initiative Media Worldwide has won BellSouth’s $120 million media-planning account, confirmed the client. The pair of Atlanta shops were competing against Merkley Newman Harty, New York, for the Atlanta-based telecom’s consolidated business, which was split among the contenders. Initiative already handles BellSouth’s media buys, and WestWayne was recently awarded BellSouth’s consolidated wireless business. Wanamaker, the Atlanta consultancy, conducted the review.
2 Shops Await Pick on Salomon-Citibank Business
NEW YORK–A decision is expected this week in a review of a $20-30 million assignment that focuses on the synergies between investment bank Salomon Smith Barney and the commercial-banking division of Citibank.


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