Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


NationsBank, BofA May Divide Duties
DALLAS–NationsBank and Bank of America are giving shops the option of pitching their entire consolidated $80-100 million account or any of three components: retail banking, corporate branding or international advertising, sources said. At least 20 agencies, including the three incumbents, returned questionnaires last week. The client is expected to trim the field to 10 or less shops before making visits to determine finalists. Temerlin McClain, Irving, Texas, is the incumbent for NationsBank.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in