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– Kraft’s Knudsen Sticks With JWT
CHICAGO–J. Walter Thompson has successfully defended its $5 million Knudsen cottage cheese account in a competition with fellow Kraft roster shop Leo Burnett. Kraft asked the agencies to present “new creative concepts and strategies” earlier this year, but after receiving presentations decided to stay with JWT Chicago, a client representative confirmed. JWT has handled the Knudsen business since 1993.
– D’Arcy Unveils New Pontiac Work
DETROIT–D’Arcy Masius Benton & Bowles is breaking two 30-second TV spots this month for the Pontiac Bonneville.


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