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Mitsubishi Selects Deutsch For Galant Launch LOS ANGELES--Deutsch, New York and Marina del Rey, Calif., beat out G2 Advertising, Huntington Beach, Calif., last week to handle the launch of the new Galant from Mitsubishi Motors Sales of America, sources said late Friday. The assignment is worth about $55 million in billings. Deutsch, which already handles Mitsubishi's dealer advertising, and G2, agency of record on the factory account, both made final creative presentations last week for the task. [Adweek, May 4]. Both shops used the Galant launch to propose new brand campaigns which would replace G2's current "Built for Living" campaign. "We're not going to make any announcements until next week at the earliest," said Mitsubishi's director of public affairs and corporate communications, Kim Custer, Friday afternoon. However, sources said that Mitsubishi executives notified Deutsch late Friday. The selection of Deutsch for the Galant will likely lead to the agency winning the entire factory account, worth an estimated $150 million. G2 was put on 180 days notice two weeks ago by the client. Omnicom Settles Arbitration Case With Assumma NEW YORK--Omnicom Group chief executive John Wren last week confirmed settling the $14.6 million arbitration case filed by ex-Wells BDDP chief executive Frank Assumma. Wren would not reveal the terms of the settlement, but confirmed that Assumma will be doing some consulting work for Omnicom. Assumma, who could not be reached, had filed his case against Wells here and GGT Group, its parent company, shortly after his dismissal in January. Omnicom recently purchased London-based GGT for $235 million in a cash acquisition. Drug Control Group to Tap Zenith for Media NEW YORK--Zenith Media here is expected to be appointed this week to handle media buying for the estimated $150 million Phase II of the anti-drug effort by the White House Office of National Drug Control Policy, sources said. Phase II begins in July and is tentatively scheduled to run through October, according to the request for proposal for Phase III. ONDCP did not return calls at press time; Zenith declined comment. A pre-bidders' meeting for Phase III will be held this Friday in Washington, D.C. Phase III will cover a four-year period at $195 million annually. Creative Media here did the media plan for the entire effort. Deutsch, Kirshenbaum Vie for Kids Foot Locker NEW YORK--Woolworth Corp. roster shops Deutsch and Kirshenbaum Bond & Partners here are competing to handle the Kids Foot Locker account, the client confirmed last week. "Both are presenting creative and we'll be making a decision shortly," representative Lori Kober said. Deutsch handles the main Foot Locker brand and Kirshenbaum has Lady Foot Locker. Woolworth spent nearly $3 million on Kids Foot Locker advertising last year, $21 million on the main brand and $10 million on Lady Foot Locker, according to Competitive Media Reporting. The competing shops declined comment.

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