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BBDO Withdraws From Dairy Queen Review





NEW YORK–BBDO has dropped out of the review for International Dairy Queen’s $25-30 million ad account. Gary See, IDQ’s vice president of marketing, said the client and agency could not agree on financial terms. IDG, he said, wanted to work with BBDO’s flagship New York office, not with one of the agency’s regional offices. BBDO, sources said, had offered to handle the account from one of its regional offices, such as Chicago or Toronto, where the account would be more profitable.










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