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Richards, DDB in Arizona Jeans Finals DALLAS--Sources said J.C. Penney of Plano, Texas, has narrowed the review for creative, media planning and print buying chores on its Arizona Jean Co. account to The Richards Group and DDB Needham, both Dallas. Agency and client executives declined to comment. Incumbent Temerlin McClain in Irving, Texas, was not asked to defend. Broadcast buying for the estimated $20 million account is performed by TeleVest in New York. A decision is expected within a month. Encore Launches $20 Mil. Starz! Series DALLAS--Encore Media Group in Englewood, Colo., last week released a $20 million campaign promoting its Starz! movie network. Two 30-second television spots, also cut in 15-second versions, will air on more than 10 national cable networks. The ads were created by The Richards Group here. Media buying is at SFM Media in New York. Radio ads support. All carry the "Movies, movies, new hit movies" tagline. Additional Dreamworks Media for GSD&M DALLAS--GSD&M officials confirmed that Dreamworks SKG awarded the Austin, Texas, shop media buying for the March release Force of Nature. Spending was undisclosed. The assignment follows GSD&M's earlier work for The Prince of Egypt. GSD&M is competing with incumbent Focus Media, Santa Monica, Calif., to become the studio's sole media buyer. A decision in that review, with billings $85 million-plus, is expected this month. Dreamworks representative Amy Gruberg in Universal City, Calif., did not return calls. Randall's Rates Dallas, Houston RFPs DALLAS--Requests for proposals were due back last week in the review for Houston-based Randall's Food Markets' $10 million broadcast account. Sources said those contacted include Dallas-area shops DDB Needham, PGC Advertising and Temerlin McClain, plus Bates Southwest, McCann-Erickson Southwest and Ogilvy & Mather, all Houston. Agency executives either could not be reached or declined to comment. Incumbent Fogarty Klein & Partners, Houston, is defending. Waylon Edges 3 for Healthcare Group DALLAS--The Coalition for Affordable Quality Healthcare awarded creative duties on its estimated $15 million account to Waylon Ad in St. Louis. Other finalists were GSD&M, Austin, Texas; The Lord Group, New York; and incumbent Goddard Claussen, Malibu, Calif. Still up for grabs are public relations and media buying, according to coalition president Andrew Morrison. TV and print ads aimed at "opinion influencers," politically active people of the upper-middle class, as well as politicians and political organizations, will debut as early as March, said Dave Kuhl, Waylon account director. The coalition includes Aetna, the Blue Cross and Blue Shield Association, the Health Insurance Association of America, and California-based Pacificare Health Systems and WellPoint Health Networks

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