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Philips Readies $100 Mil. Global Campaign
NEW YORK–Dutch electronics giant Philips Consumer Electronics will launch a $100 million global brand campaign, its first ever, via Messner Vetere Berger McNamee Schmetterer/Euro RSCG here. The push starting Sept. 14 includes TV and print advertising as well as sponsorships and promotions. The campaign will aim to build awareness for Philips’ digital
devices and will continue the tagline, “Let’s make things better.”
P&G Preparing Global Restructuring
CHICAGO–Procter & Gamble said it will soon disclose a new global operating structure based on product lines rather than geographic regions.
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