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Bronner Expands With S.F. Spinoff, 2 Accounts
BOSTON–Bronner Slosberg Humphrey on Jan. 1 will launch a wholly owned subsidiary in San Francisco to handle clients Charles Schwab and L.A. Cellular. The tentative name of the 40-person spinoff, Sansome Group, is in the final stages of trademark checks but may be changed before the agency begins operation, according to Bronner Slosberg chief executive officer David Kenny. The subsidiary is being formed to avoid a “marginal conflict” between Schwab and American Express, which is handled in Bronner Slosberg’s New York office, Kenny said.