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Kellogg Adds Martin Agency to Roster ATLANTA--Kellogg is adding The Martin Agency in Richmond, Va., to its agency roster, concluding a review that began Sept. 1. Sources said Martin will work on a "positioning assignment," and that no brand responsibilities will shift from roster shops Leo Burnett, Chicago, and J. Walter Thompson, New York. Those agencies and nonroster shop Ammirati Puris Lintas, New York, were the finalists. Billings were not disclosed. DFA Says Cheese to BBDO Chicago CHICAGO--Dairy Farmers of America in Kansas City, Mo., named BBDO Chicago to handle its estimated $15 million account, covering the Borden cheese brand and Elsie the Cow icon licenses it acquired from Borden Inc. [Adweek, Oct. 19]. DFA said it considered two shops in the Midwest and two on the East Coast--one of which sources identified as Arnold Communications in Boston--for the assignment, which was last handled by Sive/Young & Rubicam, Cincinnati. Agencies Prepare for Lite Showdown CHICAGO--Fallon McElligott, Minneapolis, will "fight like hell," said one agency insider, to retain creative duties for Miller Brewing's Miller Lite, now up for grabs among that shop and roster agencies Young & Rubicam, New York, and Wieden & Kennedy, Portland, Ore. Sources confirmed the Milwaukee brewer has put the struggling brand into review, unhappy with the results of Fallon's offbeat "Dick" campaign. Spearheading Y&R's pitch, said sources, are three executives who formerly worked at BBDO Toronto, which successfully launched Miller's Red Dog beer in 1994. Strategic presentations are due in mid-December, and creative showings a month later, sources said. Media buying remains at Starcom Media Services here. Miller spent $150 million on Lite last year, according to Competitive Media Reporting. Burrell Sprite Spots Making Network Debut CHICAGO--Coca-Cola Co. will air all five 30-second TV spots for Sprite from Burrell Communications here during the Dec. 7 Billboard Music Awards on Fox. The first four spots in the "Voltron's Revenge" campaign--combining animation and live action and featuring hip-hop artists--broke in spot markets in August. Bayer, Pursell Seek Shop for New Product ATLANTA--An official with the agricultural division of Bayer Corp. in Kansas City, Mo., confirmed last week that the company is looking at agencies for a new lawn and garden pesticide product it has developed in tandem with Pursell Industries, Sylacauga, Ala. WCJ Assigned Ericsson Promotions CHICAGO--Ericsson Mobile Phones in Research Triangle Park, N.C., has chosen Wunderman Cato Johnson's Chicago and Miami offices to handle its $15 million channel marketing account, which includes consumer promotions and trade programs with key retailers in the U.S., Canada and Latin America.

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