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Adams Golf Assigns Media To Carat ICG
LOS ANGELES–Adams Golf has selected Carat ICG, Los Angeles, as its media agency of record without a review. The account is worth nearly $20 million. Broadcast media duties for the Plano, Texas-based golf club maker were previously handled by RD/Fox, San Francisco, which maintains creative duties. Prime Time Sports continues to place Adams’ infomercials, while Novus Marketing handles print placements. John Galloway, vice president/general manager of Carat ICG’s Denver office, will oversee the account.

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