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Cooper Tools Assigns Business To Loeffler
ATLANTA–Cooper Tools of Raleigh, N.C., has placed its advertising account with Loeffler Ketchum Mountjoy in Charlotte, N.C. The agency will be responsible for international marketing. Billings were not disclosed. Cooper markets its tools under the brand names Campbell, Crescent, Diamond, Erem, Lufkin, Nicholson, Plumb, H.K. Porter, Weller, Wire-Wrap, Wiss and Xcelite. “[The] agency knows how to position and build a brand, and is one the most creatively recognized agencies in the nation,” said Gene Huegin, director of channel marketing for the client.
NationsBank, BofA Begin Agency Review
DALLAS–The pending merger of NationsBank and Bank of America has opened a review for what insiders believe will be a consolidated $85 million account.
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