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A TBWA/Chiat/Day Launches New Nissan Work
LOS ANGELES–Nissan is rolling out a national ad campaign via TBWA/Chiat/Day, Playa del Rey, Calif., that positions its newly redesigned Sentra sedan as the “uncompact” sedan and its Pathfinder as a powerful luxury sport utility. The Sentra ads, breaking today, use music from artists such as Smash Mouth, The Cult, Blur and The Breeders to reach the target audience–first-time new-car buyers. Pathfinder spots break next week and highlight the needs of SUV drivers.

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