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A Penney Talks Money With BBDO, DDB DALLAS--Executives at J.C. Penney were said to be in financial compensation discussions late last week with two finalists, DDB Chicago and BBDO, New York, for its more than $100 million account. Penney is working with financial consultant Morgan Anderson. Sources said BBDO appears to be the front-runner. A decision could be announced as soon as April 10. A Y&R's Luminant Establishes Texas HQ DALLAS--Luminant Worldwide Corp., a division of Young & Rubicam, has consolidated its national headquarters in Dallas. The move brings together 150 employees from five Dallas facilities. Luminant, a company that designs and implements e-business solutions on behalf of its clients, also maintains offices in Atlanta, Chicago, Denver, Houston, New York, San Francisco, Seattle and Washington, D.C. A Dieste Revs Up Dew With 'Arcade' DALLAS--A new Spanish-language ad for Mountain Dew is scheduled to air in both Hispanic and general market arenas in an effort to capture more teenage consumers. The spot, developed by Dieste & Partners in Dallas, is titled "Arcade" and shows a motorcycle video game enthusiast playing the contest of skill in an amusement center. Just as he reaches a new record, the video game takes control and the animated motorcycle rider steers off the path to grab a Mountain Dew. A San Antonio Shops Merge Operations DALLAS--Parker & Wood has merged with Joppie & Arters, retaining the name of the former shop. The move created a San Antonio advertising agency with 43 employees and clients including HEB Grocery and Ford Motor Co. V.T. "Skip" Wood remains president and chief operating officer of the new entity, while Rick Joppie becomes account manager of the automotive division and Steve Arters will serve as director of marketing communications. A Austin Online Pros Pick Louisville Agency ATLANTA--Doe-Anderson Advertising and Public Relations has added a pair of new accounts with cumulative billings in the "mid to high seven figures," according to agency president and chief executive officer Dave Wilkins. Computrex, a logistics, supply and services company based in Doe-Anderson's hometown of Louisville, Ky., hired the shop as agency of record. It also has been awarded advertising and public relations duties for Sixthmarket.com, a maker of educational programs for the online investor based in Austin, Texas. A Dallas Contenders in Frozen-Food Review LOS ANGELES--Specialty Brands in Riverside, Calif., is holding a review for the $3.5 million account of a new line of frozen foods called Jose Olƒ. The six contenders are: Suissa Miller, Los Angeles; Campbell Mithun Esty, Minneapolis; Euro RSCG/Tatham, Chicago; Berry-Brown Advertising and DDB, both Dallas; and Cramer-Kresselt, Phoenix. There will not be a work assignment. A decision is expected in May. Select Resources International, Los Angeles, is the consultant

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