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A Digitas, AnnTaylor Tie Interactive Knot
BOSTON–Digitas has been assigned interactive marketing chores for AnnTaylor Stores. The 370-store apparel chain, which does business in more than 40 states, chose Digitas, Boston, following a review of undisclosed agencies, sources said. The New York client has scant online presence and Digitas is charged with helping the company compete in cyberspace. Specific plans are still being formulated, but the scope of the work may include Web advertising and the creation of an e-commerce site, sources said.

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