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A J.C. Penney Takes Closer Look at BBDO, DDB
DALLAS–Two agencies remain in the running for J.C. Penney’s estimated $100 million-plus account: DDB Chicago and BBDO in New York, sources said. The shops have been asked to present additional creative work this week, said sources. DDB and BBDO are also discussing compensation arrangements with J.C. Penney through consultant Morgan Anderson. The New York offices of Saatchi & Saatchi and McCann-Erickson also pitched.
A Bed Bath & Beyond Decision Expected This Week
NEW YORK–Three finalists await a decision in Bed Bath & Beyond’s review of its estimated $50 million account: Bates Worldwide, Lowe Lintas & Partners and incumbent Berenter Greenhouse & Webster, all New York, sources said.