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Frito-Lay Adds Chicago Shop to Promo Roster CHICAGO--Although it consolidated most advertising responsibilities last week at New York's BBDO Worldwide, snack food maker Frito-Lay of Plano, Texas, has added a new promotions partner to its agency roster. According to sources, Frito-Lay has brought Frankel & Co. on board to handle all promotional marketing for the Cracker Jack brand it acquired last year from Borden. Additionally, Frankel is working on the Wow line of low-fat snacks containing Olestra and on the Planet Lunch snack pack line. TLPartnership of Dallas, which continues as Frito-Lay's primary promotional agency, is also working on Wow and Planet Lunch programs, sources said. Frito-Lay may use programs developed by one or both of the shops for the brands. Levenson & Hill Wins Lone Star Shootout DALLAS--Levenson & Hill here was selected last week as the first agency for Lone Star Steakhouse & Saloon of Wichita, Kan. Levenson, which in December lost its Churchs Chicken business, will handle unspecified duties for the estimated $8-12 million advertising account. Agency officials declined comment at press time. The client would confirm neither the annual budget nor scope of assignments for its 306 Lone Star units, plus three Del Frisco's Double Eagle Steakhouse and five Sullivan's Steakhouse restaurants. Other shops in the account review--which was reopened to new contenders in April--included McCann-Erickson, Houston; The Martin Agency, Richmond, Va.; and Fallon McElligott, DeVito Verdi and Earle Palmer Brown, all in New York. GSD&M Gains MasterCard Online Assignment DALLAS--MasterCard International has assigned its Internet advertising duties to GSD&M in Austin, Texas, according to the agency. GSD&M handles MasterCard's media account. Billings for the online work were not disclosed. Keating Magee Hires Rissi as Creative Chief NEW ORLEANS--Keating Magee Advertising and Public Relations here has enlisted Ronni Rissi as executive creative services coordinator. Rissi was previously employed at Pertuit and Partners in New Orleans and at Gordon C. James in Des Moines, Iowa. At the latter company, she worked on the ad accounts of clients such as the United Negro College Fund, Argosy Gaming and R.J. Reynolds. AA Publishing Names New Business Director DALLAS--American Airlines Publishing in Fort Worth, Texas, designated Randy Kazmierski its director of new ventures. Kazmierski will be responsible for new business strategy and will direct custom publishing projects. American Airlines Publishing issues American Way and Southwest Airlines Spirit magazines and directs advertising sales for the carrier's in-flight video programming.

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