Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
L.L. Bean Awards Ad Business to Mullen
BOSTON–Mullen has been selected to handle the estimated $20-25 million advertising account of L.L. Bean. The Wenham, Mass., agency was chosen over finalists The Richards Group of Dallas and Carmichael Lynch of Minneapolis for the Freeport, Maine-based catalog retailer’s account. Incumbent Bronner Slosberg Humphrey of Boston declined to defend the business, but its Strategic Interactive Group retains online assignments for L.L. Bean.
DDB’s Chicago Office Stays in U S West Hunt
CHICAGO–DDB Needham here remains in contention for creative duties on U S West’s $40-50 million advertising account.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in