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3 Finalists in First USA’s $150 Mil. Review
NEW YORK–First USA is considering three finalists for a new $150 million direct marketing account: Deutsch, Rapp Collins Worldwide and DraftWorldwide, all New York, sources said. The field was narrowed from six after the hiring of Boston-based consultancy Pile and Co. earlier this month [Adweek, Sept. 6], sources said. Pile said it is no longer working with the Wilmington, Del., client. The agencies all declined comment and First USA did not return calls.
Mars Kicks Off Meetings With Roster Shops
NEW YORK–Mars will hold meetings this week with roster agencies D’Arcy Masius Benton & Bowles, Grey Advertising and BBDO, and will ask them to present plans for growing their businesses globally.


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