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‘La Vida Loca’ Hits Dieste & Partners
DALLAS–Dieste & Partners is producing a series of Spanish-language advertisements for client Pepsi-Cola featuring popular Latino singer Ricky Martin. The teen idol will be featured singing the Pepsi tagline, “Joy of cola,” or “Goza el sabor,” in the Dallas agency’s television and radio commercials starting in October. The campaign also includes a supporting print component. In addition, Pepsi has signed on as a main sponsor of Martin’s North American tour, scheduled to start Oct.

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