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Starcom Adds Business
CHICAGO–Starcom USA here has picked up media duties for Kohler Co. and varsitybooks.com, sources said. Billings were not revealed, but sources pegged combined spending at more than $25 million. Kohler is in Kohler, Wis.; varsitybooks.com is in Washington, D.C. In addition, the subsidiary of Leo Burnett has announced it is handling Chicago-based coolsavings.com’s $10-15 million account.
Bozell, Aeropostale Split
CHICAGO–Bozell Worldwide’s office here has parted company with Aeropostale, a New York-based retail clothing chain, the client confirmed last week.
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