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Long Haymes Carr Breaks Hanes Campaign
ATLANTA–Hanes introduces a new tagline, “Hanes be you,” to replace 1991’s “Wait ’til we get our Hanes on you” this week in a new television and outdoor campaign from Long Haymes Carr. The national advertising effort is the first under chief creative officer Mylene Pollock since she came aboard in March. Some ads will feature Michael Jordan in an as yet undisclosed role. The agency and client are both headquartered in Winston-Salem, N.C.
One Hilton Leads to Another for Zehnder
NEW ORLEANS–Zehnder Communications here has been named agency for the Hilton Lakes Executive Conference Center near the Dallas-Fort Worth airport.
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