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Reebok Assigns Media Duties to Grey
NEW YORK-Reebok International in Stoughton, Mass., has assigned its $95 million worldwide media and planning account to Grey Advertising in New York following a review, said Reebok representative Dave Fogelson. DMB&B in New York was the runner-up. Leo Burnett in Chicago had handled both media and creative duties for Reebok before Burnett resigned the account in May. Consulting firm Bismark Corp. in Dennis, Mass., oversaw the media review process. Heater Advertising in Boston now serves as Reebok’s lead creative agency.
Bronner Slosberg Wins Work From Enron, Pfizer
BOSTON-Bronner Slosberg Humphrey has been selected to handle direct marketing duties for Enron Energy Services, said company official Gary Foster.
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